Visa USA, San Francisco, said it would extend its sponsorship of the U.S. Ski & Snowboard Team through June 30, 2003, making it the first corporate sponsor to commit past the 2002 Winter Olympic Games in Salt Lake City. Visa will remain the "Official card of the U.S Ski & Snowboard Team" and use an intergrated marketing program consisting of national TV and print advertising, ski industry retail promotions, event sponsorship and signage on team uniforms. The renewal strengthens Visa's Olympics presence, which includes partnerships with the International Olympic Committee, Sydney 2000 Games and national governing bodies such as USA Hockey and the U.S. Figure Skating Association.
Copyright October 1998, Crain Communications Inc.