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Visa replays NFL deal

Published on .

Visa USA, San Francisco, renewed its sponsorship agreement with the National Football League for another five years. The deal will allow Visa to continue using NFL properties in marketing efforts, including advertising and promotions, until 2004. Visa also will get preferred card treatment at NFL events and outlets, including the Super Bowl. The marketer will continue using the tagline "It's everywhere NFL fans want to be" in advertising. BBDO Worldwide, New York, handles Visa.

Copyright April 2000, Crain Communications Inc.

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