VitaminShoppe, AOL ink marketing deal

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Most Popular, a online purveyor of vitamins, nutritional supplements and minerals, announced a two-year, multimillion-dollar alliance with America Online. Under the agreement, VitaminShoppe will become a tenant in the diet and nutrition department of AOL's Shop@AOL marketplace. In addition, VitaminShoppe will be featured in promotions on CompuServe,, Digital City and Netscape Netcenter.

Copyright December 1999, Crain Communications Inc.

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