Vitaminshoppe.com, New York, tapped M&C Saatchi for its estimated $15 million account. The creative is scheduled to roll out sometime during the second quarter, along with a redesigned site. Other contenders were Merkley Newman Harty, Kaplan Thaler Group
and incumbent Fuel N.A. Fuel is a new unit of Messner Vetere Berger McNamee Schmetterer/ Euro RSCG.
Copyright April 2000, Crain Communications Inc.