taps M&C Saatchi

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Most Popular, New York, tapped M&C Saatchi for its estimated $15 million account. The creative is scheduled to roll out sometime during the second quarter, along with a redesigned site. Other contenders were Merkley Newman Harty, Kaplan Thaler Group and incumbent Fuel N.A. Fuel is a new unit of Messner Vetere Berger McNamee Schmetterer/ Euro RSCG.

Copyright April 2000, Crain Communications Inc.

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