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Vitro-Robertson resigns Oakley creative

Published on .

Vitro-Robertson, San Diego, said it resigned the creative portion of sunglasses marketer Oakley, Foothill Ranch, Calif., but said it will continue to handle media planning and buying. Vitro-Robertson signed on as first agency for the reported $4 million-to-$5 million account in August. "We really like (Oakley founder) Jim Jannard and the rest of the people at Oakley," said John Vitro, agency partner and co-creative director, in a statement. "But after working with them for nearly 10 months, it became apparent to us that our creative working styles are just too different. It's really that simple."The agency prevailed over Foote, Cone & Belding and Goldberg Moser O'Neill, both San Francisco, to win the account, which had been handled in-house.

Copyright May 2000, Crain Communications Inc.

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