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VIVENDI MAY SELL ITS HAVAS BRAND NAME

Published on .

Havas Advertising may lose its name, now licensed from shareholder Vivendi. Last week Vivendi Chairman Jean-Marie Messier said his company will sell brands or names it owns but considers weak and cited Havas as an example. Havas Chairman Alain de Pouzilhac said, "If he thinks the brand is so weak, maybe we will get [the name] for one franc."

Copyright March 2001, Crain Communications Inc.

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