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Vlasic consolidates account at FCB

Published on .

Vlasic International, the $1.1 billion spinoff of Campbell Soup Co., is consolidating its $8 million to $10 million ad account at Foote, Cone & Belding, New York. FCB already handled Vlasic pickles and picks up the Swanson frozen dinner business from Y&R Advertising, New York. Media will be handled by TN Media, New York; the now-disbanded Campbell Media alliance had handled.

Copyright June 1999, Crain Communications Inc.

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