VNU'S Global Media to sell Ziff Davis ads in U.S., Asia

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London -- Global Media U.S., the international sales operation of VNU Business Publishing Europe (BPE), is to represent Ziff Davis Media's global technology magazine portfolio to clients in the U.S. and Asia. The worldwide sales collaboration, effective from this month, follows VNU BPE's acquisition of Ziff Davis' European magazines in the U.K., France and Germany last August. As part of the deal, Global Media will open a sales operation in Taiwan and an additional U.S. office in New York. Global Media is also now entirely responsible for VNU BPE's international sales in Europe, the U.S. and Asia, and for European research programs. "This combined portfolio of technology publications in so many countries in the world is a truly powerful offering," says Ian Bedwell, CEO of Global Media. "[Our] clients can accurately target all key decision makers within the specifying and buying chains across all IT audiences." Ziff Davis Media's magazines include PC Magazine, Yahoo! Internet Life and FamilyPC.

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