Vogel to head BBDO PentaMark

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BBDO Worldwide named Mike Vogel chairman-CEO of the soon-to-be-created PentaMark Worldwide agency, which will handle DaimlerChrysler Corp.'s estimated $2.4 billion consolidated global creative and media account. Mr. Vogel had been president-CEO of the Southfield, Mich., office of FCB Worldwide, which last Friday lost the shoot-out with BBDO for the automaker's consolidated account.

Copyright November 2000, Crain Communications Inc.

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