VOLKSWAGEN SHIFTS U.S. EXEC VP LEN HUNT TO BENTLEY

Swaps Roles With Luxury Brand's Adrian Hallmark

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NEW YORK (AdAge.com) -- As its North American operations continue to struggle, German automaker Volkswagen is replacing Executive Vice President Len Hunt with his counterpart at Bentley, the VW-owned luxury brand, the marketer said.
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Adrian Hallmark, 43, will take over for Mr. Hunt Oct. 1. He will be responsible for sales and marketing operations and will report to Frank Witter, CEO and chief financial officer of Volkswagen of America. Mr. Hunt, 49, will succeed Mr. Hallmark in his role as board member for worldwide sales and marketing for Bentley.

Days after account move
The move was announced just days after VW handed its North American and Canadian advertising duties to MDC Partners-backed Crispin Porter & Bogusky, firing longtime incumbent Arnold Worldwide, part of Havas. A spokesman for the automaker said the new agency relationship wouldn’t be affected by the change.

The hiring reunited Crispin with former BMW Mini marketing executive Kerri Martin, who joined VW in March and is now director of brand innovation. Crispin resigned the Mini ad account after winning VW.

Mr. Hunt, a Rossendale, England-native, has been in the role since March 2004. He had been vice president at VW’s Audi.

VW has seen sales slide here following an unsuccessful move up-market. The automaker lost over $1 billion in the U.S. last year.

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