|iPods make entire digital music libraries available through the car stereo system.
The ads will break during Major League Baseball's All-Star Game on Fox.
250,000 VW owners
The automaker is offering a free iPod to buyers of the 2003 hard-top Beetle. Roughly 250,000 current VW owners will get a $50 gift certificate to use on Amazon.com in exchange for test-driving the car with the iPod system.
The estimated $5 million blitz runs through September and includes local radio, newspaper and Web ads.
Havas' Arnold Worldwide Partners, Boston, is handling the campaign.