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Volvo adds new agency

Published on .

Volvo Cars North America assigned to Havas Advertising's Cohn & Wells, New York, a relationship marketing program after a review with two other unidentified agencies. The shop will target Volvo owners and prospects and focus initially on Volvo's V series. Havas' Messner Veterere Berger McNamee Schmetterer/Euro RSCG, New York, handles Volvo's North American account.

Copyright July 1997, Crain Communications Inc.

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