Volvo Car Corp. said it hired Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, to handle its European advertising, as expected. Messner Vetere already handles Volvo in North America; its MVBMS/Fuel Europe will be based in Brussels to handle the estimated $50 million in European work. Volvo said it will continue to work with Sweden's Forsman & Bodenfors on the Nordic markets. MVBMS/Fuel Europe encompasses traditional advertising as well as relationship marketing and new media. The European business brings Messner's billings to more than $150 million.
Copyright July 2000, Crain Communications Inc.