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Volvo Germany shortlists for $30 million account

Published on .

COLOGNE -- Volvo Deutschland here has invited four agencies to pitch for the $30 million German account. The account has come up for grabs following appointment of the incumbent, Grey-owned Gramm, Duesseldorf, to Rover's German business from the beginning of next year.

The agencies fighting it out are: Duesseldorfbased Rempen & Partner (Campus net), FCB/Wilkens and Grabarz & Partner, both Hamburg-based, plus Start Advertising, Munich.

In recent years, Volvo Germany, which has no agency network allocated, has increasingly used work created by Abbott Mead Vickers BBDO, London, and the Swedish Forsman & Bodenfors agency for new vehicle launches.

A decision on the new German agency is expected before year-end.

Media, which is not expected to move, is handled by MediaCom, Duesseldorf.

Copyright September 1998, Crain Communications Inc.

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