Volvo hands AMV/BBDO $96 mil global project

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Volvo has awarded Abbott Mead Vickers/ BBDO, London, a new global project worth an estimated $96 million. The assignment, which excludes Scandinavia, does not affect Volvo's existing agency relationships around the world. Currently, Volvo country managerswork with 104 shops in 86 countries.

Copyright July 1997, Crain Communications Inc.

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