Volvo Cars of North America, Rockleigh, N.J., inked a multiyear marketing deal with Orvis, an upscale outdoor-gear cataloger based in Manchester, Vt. Volvo said it will advertise in Orvis' catalogs and Orvis will use Volvo cars in its advertising and promotions. Volvo President-CEO Mark LaNeve said the Orvis partnership will help the carmaker reach new customers. Terms weren't disclosed. Previously, Orvis and DaimlerChrysler teamed to sell an Orvis-edition Jeep Grand Cherokee, in model years 1995-97.
Copyright August 2000, Crain Communications Inc.