COLOGNE -- Swedish automaker Volvo has moved its $30 million advertising business covering the German-speaking markets Germany, Austria and Switzerland into Grey Global Group's GRAMM from Berlin-based Dorland. The move will not affect Amsterdam-based MVMBS FUEL's position as lead agency for Volvo's pan-European business. The Dutch agency was set up last October by Havas Advertising to handle the Ford Motor Co.-owned car company's pan-European business. Although GRAMM is officially the lead agency for the German-speaking markets, Dorland Zurich and Dorland Vienna will continue to work on Volvo in Austria and Switzerland.
The appointment was made without a pitch. GRAMM already enjoyed an eight-year stint with Volvo between 1990 and 1998, and the agency's longtime chairman, Wolfgang Terasa, is widely known to be a car fanatic. LandRover is another of the agency's clients.
GRAMM has already created a campaign for the Volvo V70, which is already on air.
Copyright March 2001, Crain Communications Inc.