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Volvo readies new ads for XC wagon

Published on .

Volvo Cars North America launches a national campaign today for its 1999 V70 XC cross-country wagon on TV, primarily cable. Messner Vetere Berger McNamee Schmetter/Euro RSCG, New York, created two new 30-second spots as part of the XC's $15 million ad push.

Copyright January 1999, Crain Communications Inc.

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