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Most respondents found "Trading Spaces" the most effective use of product placement; only 13% found it palatable in "The Restaurant."


Network: TLC

Showt: "Trading Spaces"

Placements: Lowe's (now Home Depot)


Network: HBO

Show: "Sex and the City"

Placements: Absolut


Network: Bravo

Show: "Queer Eye for the Straight Guy"

Placements: Amaretto, Redken, Diesel


Network: NBC

Show: "The Restaurant"

Placements: Amex, Coors, Mitsubishi

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