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Most respondents found "Trading Spaces" the most effective use of product placement; only 13% found it palatable in "The Restaurant."

46%

Network: TLC

Showt: "Trading Spaces"

Placements: Lowe's (now Home Depot)

26%

Network: HBO

Show: "Sex and the City"

Placements: Absolut

16%

Network: Bravo

Show: "Queer Eye for the Straight Guy"

Placements: Amaretto, Redken, Diesel

13%

Network: NBC

Show: "The Restaurant"

Placements: Amex, Coors, Mitsubishi

Next week's question is "Which medium did the best job of covering the blackout-radio, TV, newspapers or the Internet?" To answer, go to AdAge.com, QwikFIND aao29v

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