, Microsoft enter content deal

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Most Popular and Microsoft Corp. agreed to a content-sharing, co-branding and advertising deal that will launch a co-branded Web site and create extensive links between MSNBC and and Slate will share content; Slate will offer's product offerings, including candidate profiles, position papers and advocacy group information. MSNBC will promote headlines and provide links to on every political news page in The advertising deal is exclusive: No other sponsorship or other nonbanner advertising will be sold to any online polling sites on MSN Politics, Slate or MSNBC. No financial details were released.

Copyright May 2000, Crain Communications Inc.

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