×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

VW adds Speed Racer

Published on .

Volkswagen of America, Auburn Hills, Mich., has a new spokesman: classic cartoon character Speed Racer. The 1960s' race car driver makes his debut for VW during the Olympics on NBC this Sunday in a new, animated 30-second spot from Arnold Communications, Boston. Speed Racer zooms in a VW GTI to victory after his traditional Mach 5 ride is sabatoged. VW bought forty 30-second ads during the Games. Other current VW ads will also run.

Most Popular
In this article: