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VW Beetle returns to Germany

Published on .

WOLFSBURG, Germany -- Volkswagen here will launch its new Beetle into the German market in November. The Beetle is being produced at VW's Mexican plant and imported into Germany. DDB Needham, Duesseldorf, has created a print and TV campaign which echoes Doyle Dane Bernbach's famous Beetle campaign of the 1970s.

Volkswagen says 100,000 Germans have already made a non-binding reservation for the car. Next week VW will announce which other European markets the Beetle will initially launch in.

Copyright October 1998, Crain Communications Inc.

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