Volkswagen of America, Auburn Hills, Mich., next week will launch its newest TV spots on the Internet. VW said this is the first time it has launched a TV ad on the Web. The carmaker will send 250,000 e-mails to consumers directing them to (vw.com) for the Nov. 15 debut. The importer also will take out a page ad in USA Today
on that day. The national TV launch will be Nov. 22. Arnold Communications, Boston, produced the :30 and :60 for the 2000 Cabrio.
Copyright November 1999, Crain Communications Inc.