×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

VW drives new Passat ad

Published on .

Volkswagen of America, Auburn Hills, Mich., this week launches a new TV spot for the midsize Passat sedan. "Chase'' shows police officers commandeering a Passat to pursue a suspect fleeing on a motorcycle, with the car's driver gaining confidence with each daredevil move until he "jumps'' the car on a downhill stretch. The tagline is "The V-6 Passat. Quick. Responsive. Room for four.'' Arnold Communications, Boston, handles.

Copyright July 1999, Crain Communications Inc.

In this article:
Most Popular