German auto manufacturer Volkswagen has appointed Grey Worldwide, Duesseldorf, to handle a new image campaign aimed at consolidating work for its recruitment advertising, brochures and trade fair work. Grey was unable to provide more details of the image campaign, which breaks in February. Other agencies pitching included DDB
Worldwide, Berlin, Duesseldorf-based Rempen & Partner and DDB Worldwide-owned Heye & Partner.
Copyright December 2000, Crain Communications Inc.