×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

W.K. Buckley expands U.S. push

Published on .

Canada-based W.K. Buckley is taking its awful tasting cough remedies to more cities across the U.S. in a new campaign using both old and new creative. Older spots created by Bensimon/Byrne DMB&B, Toronto, include the original tagline, "It tastes awful. And it works." New spots were created by Buckley's current agency of record, Publicis-SMW. Buckley gained much wider U.S. distribution recently, being picked up by Eckerd Drugs and Walgreen Drug Stores.

Copyright November 1998, Crain Communications Inc.

In this article:
Most Popular