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W3.Com adds targeting to AdOptimizer

Published on .

W3.Com has added the ability to target advertisements based on user profile data in the new 3.0 release of its AdOptimizer product. Until now the product has concentrated on ad scheduling and inventory management. AdOptimizer is part of a suite of site management tools W3.Com sells. Current customers for AdOptimizer include AT&T WorldNet, InfoWorld Electric and Men's Health.

Copyright June 1997, Crain Communications Inc.

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