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W3.Com unveils new product

Published on .

W3.Com has released a product called AdOptimizer Network, an ad management product that allows sites to manage advertising across a network of sites. The tool costs a base price of $8,000 which will increase depending on the level of traffic. "Many of our customers operate multiple, often geographically separated Web sites," said Andrew Conru, CEO of W3.Com. "Enabling people to schedule, deliver, and report ad buys in a single interface just makes economic sense." The Television Corporation of Singapore so far is the only company to buy the product.

Copyright March 1997, Crain Communications Inc.

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