Monday Wake-Up Call: Nike's World Cup win. Plus, the last Blockbuster Video in the U.S.

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Kylian Mbappé of France's World Cup team.
Kylian Mbappé of France's World Cup team. Credit: Nike

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: France beat Croatia 4-2 in the World Cup final, but the game was also a win for Nike. The U.S. sportswear maker sponsored both teams, meaning all the players on the field wore the Nike swoosh on their jerseys. So while Adidas is a soccer powerhouse and an official World Cup sponsor, Nike just scored big points against its rival. Also, as CNBC has pointed out, "Of the total 150 goals scored leading up to the finals, Nike cleats were worn for 94 of them."
How Nike marked the occasion: On Instagram, Nike posted a photo of France's 19-year-old striker Kylian Mbappé pointing at the new star on the team jersey, marking France's second World Cup win after its 1998 victory. The caption: "A Star is born." The teenager, who is sponsored by Nike, became the second-youngest player ever to score during a World Cup final, after Brazilian legend Pelé, ESPN says.
Meanwhile in Paris: As huge crowds celebrated on Paris' Champs-Elysées, about 30 people broke into the Publicis Drugstore there and looted it, prompting police to chase them away with tear gas, French newspaper Le Parisien reports. The well-known shop (which, despite its name, sells a lot more than drugstore products) is at the base of Publicis Group's headquarters; it's a concept shop where the agency group has tried out new retail and dining ideas for decades.
And finally: U.S. ratings for the tournament were better than you maybe expected. "The absence of the U.S. national soccer team may have robbed Fox of as many as 40 million FIFA World Cup viewers, but a series of thrilling matches in the late rounds of the tournament have gone a long way toward boosting the network's overall ratings," Anthony Crupi writes in Ad Age.

'Wow! What a difference'
Two Blockbuster Video shops in Alaska say they're closing and selling off their inventory. That means there will be only one remaining Blockbuster in the U.S., in Bend, Oregon. As Ad Age's Megan Mowery writes, "Just a decade ago, Blockbuster boasted 4,855 stores in the U.S. alone." For those feeling nostalgic about this, Mowery helpfully points out other '90s cultural icons that are going strong right now, including fanny packs and Dave Matthews.
More Blockbuster nostalgia: Check out this '90s Blockbuster ad, which features a family in period attire (mom in a headband and poufy hair, daughter in an acid-washed jean skirt). But beware: Watching this will probably leave that old jingle stuck in your head: "Blockbuster Video. Wow! What a difference."

What?
Tesla CEO Elon Musk has made a string of surprising outbursts on Twitter lately, but his latest was perhaps the most bizarre: He accused one of his critics of being a pedophile, a claim without any basis. The backstory: Musk had offered up a small, child-sized submarine to rescue the boys' soccer team stuck in a flooded cave complex in Thailand. British diver Vern Unsworth—who lives in Thailand and helped in the rescue—criticized Musk's move as an unhelpful PR stunt. Musk "can stick his submarine where it hurts," Unsworth told CNN. Instead of letting the insult go, Musk responded on Twitter that he never saw the "British expat guy" (aka Unsworth) in the Thai caves. As CNN reports, he also promised to make a video proving the sub would have worked, then added: "Sorry pedo guy, you really did ask for it." As CNN writes, "There is no indication that Musk's statement is true, and he provided no justification or proof to back up his claim." Musk soon deleted his tweet, but the comments and criticism keep coming; a few people on Twitter deemed Musk a "very stable genius," a nod to President Trump's self-evaluation.

Just briefly:
Buh-bye:
Papa John's pizza chain plans to remove founder John Schnatter's image from its marketing, as Ad Age's Jessica Wohl writes. Last week Schnatter stepped down as chairman after a report said he used a racial slur in a conference call.

ICYMI: Co-working giant WeWork Cos. told its "6,000 global staff that they will no longer be able to expense meals including meat, and that it won't pay for any red meat, poultry or pork at WeWork events," Bloomberg News reports. The company says it's an environmentally friendly move.

Booted: Twitter has suspended the much-discussed Guccifer 2.0 and DCLeaks accounts, The San Diego Union-Tribune reports. The decision came "one day after special counsel Robert Mueller alleged in an indictment that the accounts were run by Russian military officers," the paper writes.

Creativity pick of the day: As Minneapolis-based agency Periscope rebrands, it's also getting its own personalized ice cream flavor to go with it. (Sunday was National Ice Cream Day. Which only partly explains this. But hey, do you ever really need an excuse for more ice cream?) As Ad Age's I-Hsien Sherwood writes, "The flavor is blood orange and pomegranate, with a bit of ginger, to reflect the agency's new logo and colors--orange, pink, white and gray." It's called "Love Potion No. 921." Read more here.

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