Wal-Mart Stores, Bentonville, Ark., and America Online, Dulles, Va., are linking in a co-branded, low-cost Internet service, to debut in first-quarter 2000. The service is designed for Wal-Mart customers; Internet access will be made available even in towns that currently lack local Net access. Wal-Mart will market the Internet service in its stores and also will distribute AOL 5.0 software that includes a link to Wal-Mart.com, Wal-Mart's e-commerce site. As part of the deal, Wal-Mart will promote the Internet service as well as AOL's traditional service through TV, print and radio advertising. No agency has yet been named.
Copyright December 1999, Crain Communications Inc.