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Wal-Mart expands White Cloud line

Published on .

Wal-Mart Stores is expanding its White Cloud premium private label into baby wipes with the launch of White Cloud Soft Cloths. Wal-Mart last year began selling bath tissue and diapers under the former Procter & Gamble Co. brand, which was picked up by Paper Partners after P&G abandoned it in 1993.

Copyright August 2000, Crain Communications Inc.

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