"We are finding that already customers are going to Wal-Mart as a destination for the line," says spokesman Andrew Pelletier.
Wal-Mart's Barbie line is exclusive to Canada for now but it could eventually make its way into the retailer's other markets. "We often share merchandising ideas," says Mr. Pelletier. Householder flyers, in-store signage and in-store "Wal-Mart Radio" announcements for the Barbie line are handled in-house. No other efforts are planned. Publicis-SMW, Toronto, handles the retailer's TV ads, which feature real-life Wal-Mart shoppers.
Copyright June 1999, Crain Communications Inc.