The Wall Street Journal Interactive Edition has reached 200,000 paid subscribers only two years after the company started charging for its online content. WSJIE executives cited other positive factors within that number including its retention rate, which is at about 80%, and its non-traditional subscriber base -- about two-thirds do not subscribe to The Wall Street Journal
or Barron's print products. Now that subscriptions are at a comfortable level, the next step is an expansion of international products, WSJIE executives said, including even more localization of content and advertising.
Copyright April 1998, Crain Communications Inc.