Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Walmart.com taps GSD&M; site reconstruction starts

Published on .

Wal-Mart Stores agency GSD&M, Austin, Texas, has been named first agency of record for Walmart.com, the joint venture of Wal-Mart and venture capital firm Accel Partners. Walmart.com went dark the week of Oct. 2 for remodeling for an unspecified period. Last year, Wal-Mart's site failed to complete its update in time for the holidays; when the site relaunched in January, it was less robust than consumers and Wall Street analysts had expected. Billings were undisclosed.

Copyright October 2000, Crain Communications Inc.

In this article:
Most Popular