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Walmart.com taps GSD&M; site reconstruction starts

Published on .

Wal-Mart Stores agency GSD&M, Austin, Texas, has been named first agency of record for Walmart.com, the joint venture of Wal-Mart and venture capital firm Accel Partners. Walmart.com went dark the week of Oct. 2 for remodeling for an unspecified period. Last year, Wal-Mart's site failed to complete its update in time for the holidays; when the site relaunched in January, it was less robust than consumers and Wall Street analysts had expected. Billings were undisclosed.

Copyright October 2000, Crain Communications Inc.

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