DMB&B's creative work was mostly typical, but the agency did create some standout efforts with the irreverent, effective Norelco amateur hockey team work. Another bright light was DMB&B's Cadillac Seville spot where a driver is pulled over by a motorcycle cop and asked, "Do you feel lucky?"
It may sound like the same old story, but DMB&B needs some new wins in 1999. The agency now has quality talent and experience in both the telecommunications and computer arenas, so moves may be made there. On the management side, the agency hired new executives to take it forward in 1999. Susan Giannino joined as exec VP-chief branding officer. Also, Marc Burkhalter and David Micklewright arrived