WANTED: MORE NEW BUSINESS: D'ARCY MASIUS BENTON & BOWLES AGENCY RATING: 2 STARS

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DMB&B started out the year needing new wins-instead it got handed two big consolidation losses with SBC Communications and Gateway. However, the agency rebounded with a coveted Ernst & Young global win, additional Coca-Cola Co. business with the Coke Card promotion work and shared an Avon global consolidation with sister shop N.W. Ayer & Partners. In fact, DMB&B North America said its 1998 financials show a more than 20% increase over the previous year.

DMB&B's creative work was mostly typical, but the agency did create some standout efforts with the irreverent, effective Norelco amateur hockey team work. Another bright light was DMB&B's Cadillac Seville spot where a driver is pulled over by a motorcycle cop and asked, "Do you feel lucky?"

LOOKING AHEAD

It may sound like the same old story, but DMB&B needs some new wins in 1999. The agency now has quality talent and experience in both the telecommunications and computer arenas, so moves may be made there. On the management side, the agency hired new executives to take it forward in 1999. Susan Giannino joined as exec VP-chief branding officer. Also, Marc Burkhalter and David Micklewright arrived

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