Wanted: Consumer info to target ads

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Ad management company MatchLogic, which works on behalf of advertisers to automatically deliver ads to Web sites, is about to launch a massive data collection effort on the Internet, with the goal of getting at least 1 million consumers to fill out surveys by yearend. MatchLogic will use the data to deliver ads it claims can be targeted right down to the individual.

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Copyright May 1997, Crain Communications Inc.

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