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Help wanted on the Web

Published on .

IBM Corp.'s research center in Yorktown Heights, N.Y., begins a recruitment campaign July 27 in magazines that steers prospects to a Web site to fill out job applications and e-mail their resumes. Ads from Bernard Hodes Advertising, New York, will run in Wired, Dr. Dobb's Journal, InfoWorld and IEEE Computing.

Hong Kong-based Knowledge Discovery Ltd. Tuesday launched More Like This, a new technology that sits on top of Web browsers and automatically determines the best way to search for information in conjunction with the search engine. More Like This chooses key words from on-screen information (wheter it's part of a Web site, a document or an e-mail) and constructs the optimal search query. The company is marketing the product, which costs $35, to consumers via an online campaign.

Copyright July 1996 Crain Communications Inc.

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