Ward's picks Laughlin/Constable

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Montgomery Ward & Co., Chicago, awarded the creative assignment for its estimated $30 million to $40 million account to Laughlin/Constable, Milwaukee and Chicago, from DDB Needham Worldwide, Chicago. The financially troubled retailer parted with DDB Needham only weeks after launching a major branding effort themed "We're changing everything to change your mind." Quantum Media, Chicago, continues as media agency of record.

Copyright September 1998, Crain Communications Inc.

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