Montgomery Ward & Co., Chicago, awarded the creative assignment for its estimated $30 million to $40 million account to Laughlin/Constable, Milwaukee and Chicago, from DDB
Needham Worldwide, Chicago. The financially troubled retailer parted with DDB Needham only weeks after launching a major branding effort themed "We're changing everything to change your mind." Quantum Media, Chicago, continues as media agency of record.
Copyright September 1998, Crain Communications Inc.