WARD'S WIN IS GOOD NEWS FOR NEEDHAM

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Montgomery Ward & Co. picked DDB Needham Worldwide, Chicago, as agency for its $50 million-plus consolidated broadcast account, following a review. David Cravit & Associates was the previous agency.

DDB Needham will create all TV and radio advertising for full-line Ward stores; New England electronics and home products retailer Lechmere; Electric Ave & More; and Home Image by Lechmere.

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