Warner adds sports unit

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Warner Bros. Consumer Products created Warner Bros. Sports Licensing as a unit in its licensing division. The unit will market merchandising and promotional programs of sports figures represented by Falk Associates Management Enterprises, including Patrick Ewing of the New York Knicks, Juwan Howard of the Washington Bullets and Bryant "Big Country" Reeves of the Vancouver Grizzlies. Michael Peikoff, VP-property development, will head up the unit.

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