Warner adds Turner licensing

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Warner Bros. said its consumer products unit will manage brand management and licensing responsibilities for Hanna-Barbera and classic Turner properties. The move is a result of the Turner/Time Warner merger. "The Consumer Products division is currently developing a global strategic marketing plan encompassing these exciting new properties that will guide us in our continuing efforts to elevate entertainment licensing to new levels," said Dan Romanelli, president of Warner Bros. Worldwide Consumer Products.

Copyright November 1996, Crain Communications Inc.

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