Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Warner begins Jam

Published on .

Warner Bros. will begin its marketing campaign for the Michael Jordan-Bugs Bunny movie, "Space Jam," by distributing 20,000 Space Jam hats to spectators at Game 2 of the NBA finals in Chicago tomorrow. During the game the studio will also unveil the first trailer for the movie, which opens in November.

Most Popular
In this article: