Warner Bros. to announce hiring of McDonald's Exec

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Warner Bros. is slated to announce today it has hired McDonald's USA Senior VP-Marketing Brad Ball to be president of Warner Bros. Domestic Theatrical Marketing. Warner Bros.' pursuit of Mr. Ball was first reported in the March 30 Advertising Age. Mr. Ball succeeds Chris Pula, who left the studio last fall.

Mr. Ball joined McDonald's in 1995 from Los Angeles agency Davis, Ball & Colambatto. McDonald's USA Chairman Jack Green berg said the company would look inside and outside its ranks for a suceessor. Mr. Ball will stay on for a month's transition period.

The announcement of Mr. Ball's departure comes two weeks after the burger giant's national marketing department was reorganized (AA, March 16). Three executives report to Mr. Ball, including veterans Roy Bergold, head of creative; Peter Sterling, head of finance for the marketing department; and Dave Baney, a veteran of Burger King Corp. who is responsible for national marketing initiatives.

At Warner Bros., Mr. Ball will report to Robert Daly and Terry Semel, chairmen and co-CEOs, and Sanford Reisenbach, exec VP-marketing and planning. He will be responsible for domestic marketing, advertising, publicity and promotion for all feature films produced, co-produced and distributed by Warner Bros.

Copyright March 1998, Crain Communications Inc.

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