Warner Bros. is planning an extensive marketing program to tout its 75th anniversary next year. It has signed a deal with renowned documentarian David Wolper to produce four one-hour documentaries about the studio that will air throughout 1998 on Turner Network Television. Also, Warner Bros. will tag a tribute trailer to select films and release multiple movie-themed CD collections. The WB Television Network and Turner Classic Movies will air themed promos and programming, while events and offers are planned at Warner Bros. Studio Stores and Six Flags theme parks. A special logo will adorn all programming and promotional and merchandising materials.
Copyright October 1997, Crain Communications Inc.