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Warner Bros studio stores enter South Korea

Published on .

SEOUL -- Warner Bros Studio Stores has struck a strategic alliance with South Korean retail group Shinsegae to open stores throughout the country. A flagship Warner Bros Studio Store will open in Seoul, in addition to outlets in other major shopping areas.

The deal follows Warner Bros Studio Stores' international strategy for building a retail presence outside the U.S. of linking with a single operating partner in each country. The company already has 15 stores in the Asia pacific region, four in Japan, four in Hong Kong, three in Singapore, two in Australia, one in Indonesia and one in Guam. A flagship store is set to open in Japan in Tokyo's Ginza district this fall.

A further 25 outlets outside the U.S. are slated by the end of 1997. At the end of 1996, there were 161 worldwide. Warner Bros Consumer Products, which includes the Licensing, Studio Stores, Warner Bros Interactive Entertainment, WB Sport and WB Toy Divisions, is a division of Time Warner Entertainment Company.

Copyright February 1997, Crain Communications Inc.

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