×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Warner Bros. toy deal

Published on .

Play-by-Play Toys has inked a worldwide licensing deal with Warner Bros. Consumer Products to market a line of Baby Looney Tunes toys. The companies will develop products aimed at the infant, toddler and pre-school markets. Play-by-Play will launch the line in first quarter 1998 and expects it to generate in excess of $50 million in revenue over the course of the license. Terms and length of the agreement weren't disclosed.

Copyright September 1997, Crain Communications Inc.

In this article:
Most Popular