Warner Bros. toy deal

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Play-by-Play Toys has inked a worldwide licensing deal with Warner Bros. Consumer Products to market a line of Baby Looney Tunes toys. The companies will develop products aimed at the infant, toddler and pre-school markets. Play-by-Play will launch the line in first quarter 1998 and expects it to generate in excess of $50 million in revenue over the course of the license. Terms and length of the agreement weren't disclosed.

Copyright September 1997, Crain Communications Inc.

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