Warner Bros. is tapping its syndicated TV know-how for an ambitious new Internet project dubbed CityWeb. CityWeb, based on a syndicated TV distribution model, will be sold to the Web sites of leading local TV stations around the country. The plan is for the local stations to co-brand the sites under the banner of their call letters and the CityWeb name. The introduction, planned for summer, will be backed by as much as $30 million in ad support; no agency has yet been given the assignment, though one is expected to be named soon.
Copyright January 1997, Crain Communications Inc.