×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Warner Wellcome dissolved

Published on .

Warner-Lambert Co. said it has purchased Glaxo Wellcome's U.S. and European interest in the Warner Wellcome joint venture for $1.05 billion. Newly named Warner-Lambert Consumer Healthcare will market Sudafed, Actifed, Neosporin and other over-the-counter brands. Melvin R. Goodes, chairman-CEO, said the move "represents a giant step on the path to achieving our goal of becoming the leading OTC marketer by the end of the decade." No agency changes are expected.

Most Popular
In this article: