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Warp Drive to Woolward

Published on .

Warp Drive Networks, a wireless Internet service based in San Jose, Calif., named Woolward & Partners, San Francisco, as the first agency for its $1 million-plus account. Advertising will start this fall.

Warp Drive is introducing 128K wireless Internet access in Silicon Valley and Seattle. In San Jose, the company is using the UHF TV signal of the former Channel 22; in Seattle, it uses microwave technology. Bruce Lichorowic, VP-sales and marketing, said the company plans to reach major markets across the West by yearend and expand to major cities across the country next year.

Warp Drive is targeting small- and medium-size business needing more Web bandwidth. The service costs $150 a month for a 128K connection, plus $395 for an antenna and transmission equipment for a single PC.

Copyright July 1997, Crain Communications Inc.

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